How To Start Lead Scoring To Fuel Your Nurturing
Leads aren’t all made equal… I’m sure you’ve heard it before (from your sales team). However, this is correct. Leads might enter your sales process at any point during the process. Some leads may appear to be “hotter” or “qualified” than others. To get to the finish of your sales process, these people only need a […]
How to Choose the Right Marketing Automation Platform for Your Ecommerce Business
So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. How will you know which is the right platform for your ecommerce business? Like with […]
How to Get the Most out of Your Ecommerce Marketing Strategy
What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? First and foremost, they’re both awesome. Second, if you have kids under the age of three, you probably don’t want them playing with either — one is a choking hazard and one is a […]
How to Raise Your Ecommerce Conversion Rates
Ecommerce is the ultimate optimization puzzle — from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. But when you’re making changes all over your site, how can you know that, overall, those changes are […]
How to Recruit Top Talent Using an Inbound Framework
Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way. With inbound, companies earn consumer attention through great content, and as a result, it’s easier for them to move leads […]
How to Implement & Succeed With Hubspot Marketing Automation
A marketer’s best friend is marketing automation. Here’s everything you need to know to run more efficient marketing campaigns, convert more leads, and generate more revenue. Emails. Posts on social media. PPC advertising campaigns Wait a minute — there’s another email. Don’t pass up that new lead who has just downloaded your online course! A […]
Top 9 Benefits of Marketing Automation
For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox. It makes me think of the Autobots doing all our marketing — which would be pretty cool. But today, we’re not going to be talking about the robots from Cybertron. Instead, let’s focus on how […]
Why CRM and Marketing Automation Require One Another
When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company’s marketing automation software and CRM work in tandem. But it’s not […]
Facilitate your role as a real estate agent through Marketing Automation
In the real estate profession, marketing plays a crucial role in attracting potential clients. But how do you reach these potential clients above and beyond Propertyfinder and Dubizzle etc? At present, the majority of real estate agents use automation in some form, but it is most likely limited to an email function. Historically, this has […]
Ultimate guide to optimise Landing Pages for Lead Generation
Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. They’re like landing pads for the numerous prospects that visit your website. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. Well optimised landing pages allow you to take the prospects […]
